Marketing teams often struggle with
- Eliminating one-off creative requests
- Enabling access to customisable assets
Maintain 100% brand control.
Take control by ensuring its integrity, with our BRAND management solution.
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Automate and measure your service delivery channels using personal data about your contacts to generate greater engagement.
- Collect data to zero in on new customers
- Leverage analytics and reports
- Automate follow-ups with your customers
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INCREASE
response rates
Campaign across print, web, email and social media, managing and tracking data in real-time.
MARKETING
automations
Update data, initiate campaigns, add branches, add conditions, wait for certain things to happen, start or nurture sales processes
Direct Mail
A growing number of businesses are adopting Direct Mail and website strategies to reach new and existing customer with relevant services and products.
Using personalisation all your direct mail marketing initiatives become targeted, relevant, responsive and completely measurable.
If you have never used Direct Mail we can help you identify your best audience and develop a list targeting prospects.
Direct Mailers can include powerful response triggers such as QR Codes linked to Microsites (PURLs) to better engage and measure contacts and their responses.
Benefits
A personalised URL is a web address that usually includes the recipient’s name (www.domain.com/johnsmith). This personalised URL or web address takes the recipient to a personalised web microsite related to a promotional offer. This links the direct mail print campaign to the web, where responses can be monitored and tracked in real time. In addition, it allows the marketer to take immediate action once a recipient responds.
It's targeted
Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. But direct mail can focus on a smaller group of prospects who are more likely to respond to your offer, giving you more bang for your buck.
It's personal
With direct mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond.
It's flexable
From letters to postcards to brochures, a wide variety of inexpensive and easy formats are available for your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.
It's tangible
Direct mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, samples, and coupons.
It's measureable
Direct mail is one of the few media channels that give you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what’s working and can make adjustments to future mailings if needed.
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